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Branding matters to your porn scenes, not just your site.

My background is creative. I’ve worked on a ton of national brand campaigns of one type or another. Still do. I was most gratified to discover that my acquired skills in advertising and creativity were transferrable to my work in porn, as well.

To be clear, branding is many things. The obvious things it is, are logos, fonts, colours, ads and design style. The (possibly) less obvious things it is, are the language you use to describe your brand to your customers, the photos you show your customers, the condition of the final product(s) you’re selling and the experience your customer/user has as a result of engaging with your brand, which includes things you say on the phone, in videos and in emails. All of that combines to make your brand, your brand. Whether you meant them to or not. They’re independent of what you intend them to be, because they’re what’s perceived by your customers and users. It’s an abstract idea, but one you need to embrace as a business person. If you’re making porn that you’re trying to sell, then you ARE a business person. Not a “hot naked model” <- that’s your product. See the difference? It’s an important distinction.

So, let’s skip to the end and assume your logo is good, you have a site that speaks your language and now you’re shooting scenes. Continuing to deliver your brand on camera is simply (though not simple) a matter of following through on your “brand promise”. Here’s an example: let’s say your site says, “Hardcore sex is what we do. Our models are fucked hard in every position and banged until they’re quivering in the corner, begging for more.” Well, every scene you shoot should do all of that. Obvious. Here’s the less obvious stuff: how do you introduce each scene? How do you introduce the talent on screen? Is there dialogue? If so, what’s the overall storyline this fits to? How long is each scene? How much time is dedicated to foreplay, oral, sex and pop shot(s)? There’s no rule about these things, that you have to do them this way or that - at the end of the day, does your customer want your product? If yes, well done. Also, if yes, make sure to KEEP doing that, whatever it is. Even if you’re doing none of that and still making sales, you can start doing those things and broaden your audience. You might test something new and find new customers. The point is, hardly anyone EVER discards a brand or product because it was too consistent, or too well made.

Check out some of the larger porn companies, or your favourite independents and observe how they do it. Do they use any of these principles? Can you spot them? Most importantly, can you learn something from them and make your own content better? Spoiler Alert: you can.

March 22, 2018

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