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What affect has FREE had on the porn industry?

To talk about the affects of free porn on the industry, it's important to first understand that it wasn't the industry that decided porn should be free. It was a room full of computer geeks who understood that traffic was everything. They were smart and shrewd enough to be able to see 15 steps down the line, making the connection between tons of content and large numbers of site hits. By the way, the content was stolen, and that's technically a crime. But they also saw another angle on the situation that not many people would even think about... complete immunity from the crime.

If you or I were to open a store that sold clothes, that's fine. If we opened that store on a street with other clothing shops, that would also be fine. We could even sell the same brands. However, if we decided to steal all the clothes from the other companies on the street and give them away for free in our store, that would really piss off all the other store owners right quickly. But, if further to that, we dumped millions of dollars into advertising across the entire city letting them know that our store was the place to get all your favourtite clothes for free, and then put up street barriers that led straight to our front door and led away from the other stores... well, I'll stop right there, because of course you nor I would EVER get away with any of that. Partly because most of those things are illegal, and partly because the police would show up in about 30 minutes to shut us down and arrest us for breaking and entering and robbery. Well, if the store owners didn't literally kick the shit out of us before any of that even had a chance to happen. Point is, the reason no one could do something so absurd and unfair is the consequences are too great. Well, unless you did it to porn.

The guys who started pornhub never held a camera or shot a porno themselves. But, they knew that if they stole content and gave it away to get literally ALL of the porn customers to their site, they would have the leverage to make millions from the very people from whom they stole the content. Tom Clancey couldn't have made it more diabolical and clever. But the real cherry on top of the Sunday is that absolutely no regulatory body that exists anywhere would ever want to be associated with porn, and hence, nothing is done about a company that literally stole their competitors products and gave them away.

So, what does that mean for someone who's just starting out? Or, someone like me who's been doing it for many years, but without enormous financial backing? Well, it means that your customers have an alternative to your site that might even include your content. It also means that your customers will have an unreasonable expectation of value for investment. "$5.99 per month for your site? Well, you only have 102 videos, and you put one up a month. Meh... not worth it." That, is the result of reality distortion. If you don't have 110,000 videos and a new one per week, people have a hard time paying even a trivial amount for access.

The bottom line is that you can blame the guys who started pornhub, but some of that blame belongs to the consumers for not caring enough to support the content they like. In their defence, the average person doesn't know it costs money to make porn. I know that doesn't sound right, but I've spoken to many people that think porn actors just fuck for fun and porn magically gets produced at no cost. Of course, I can complain about that all I want, but that ship sailed a long time ago. So, that leaves the small market producers in a bit of a pickle - how to sell something that's free. Or, how to be seen at all.

At the end of the day, there is one consistent rule that, at least for now, seems to hold up: people will pay for porn they like, if they get what they want. For a smalll market producer, that means identifying your customer and consistenly providing the product they signed up for. Social media makes it more and more difficult to broadcast a porn message, every time they update their platforms. Insane Christian politicians and lobbyists are always working against us. Soon, when net neutrality dissappears completely it will be harder to get traffic to your site in the best of conditions, never mind a porn site. We have to be diligent, and support each other as an industry. We also have to stay focused on delivering content to those who want it, rather than complain (as I know I have just now) about the state of consumers at large. Keep shooting, stay true to your brand and help other producers and talent if you can. We're all in this together.

August 2, 2018

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